About the Project
Build & Price is a custom WordPress lead generation plugin built for a residential home builder. It gives homebuyers a fully interactive experience to configure their home model, see real-time pricing, and submit a lead all from a single, seamlessly integrated tool.
The tool has three main features:
- Model filters that can be added to community pages to list all of the models in the community.
- A model customizer that allows a user to customize their home model.
- A Summary that populates a page based on a JWT generated when submitting a lead form on the model builder.
Key Features
- Floorplan customization with dynamic option selection
- Real-time pricing that updates as users build
- CRM integration for automatic lead capture
- Custom CSV data pipeline for bulk inventory management
- JWT-based summary pages tied to submitted lead forms
- Model filter system deployable across multiple community pages
Technical Highlights
The most interesting architectural decision on this project was the data layer. Rather than a traditional database, we used WordPress custom post types to give the client a familiar, maintainable interface for managing home models.
The challenge was ensuring a single model change could cascade across every model without manually updating dozens of posts, solved through a dual post type structure using a parent-child relationship, with one type serving as the source of truth and the other storing community-level overrides.
On the data pipeline side, off-the-shelf CSV importers couldn’t handle the complexity of the ACF field mapping required, so we built a fully custom solution with additional transformation logic, which was the right architectural call for the long-term health of the project.
The customized home model is then encoded into a JWT token added to the clients CRM for email campaigns and used to generate a summary page to avoid bloat on the website.